{"id":27,"date":"2025-12-19T02:36:10","date_gmt":"2025-12-19T02:36:10","guid":{"rendered":"https:\/\/delandabarbosa.com\/eng\/?post_type=jetpack-portfolio&#038;p=27"},"modified":"2025-12-19T02:36:10","modified_gmt":"2025-12-19T02:36:10","slug":"moncloa","status":"publish","type":"jetpack-portfolio","link":"https:\/\/delandabarbosa.com\/eng\/portfolio\/moncloa\/","title":{"rendered":"Moncloa"},"content":{"rendered":"\n<section class=\"destaquedg\" style=\"background-color: #1e1e1e\">\n   <div class=\"container borderbox\">\n      <div class=\"portsinglecaixa\">\n         <h1 class=\"titulo branco mangiola\">Moncloa<\/h1>\n         <span class=\"portbio claro\">\nUI\/UX project for the redesign of Moncloa, a premium tea brand. The challenge was to transform a visually cluttered and disorganized interface into a minimalist, elegant, and functional experience, aligned with the brand\u2019s sophisticated positioning.\n<\/span>\n         <div class=\"fundo\"><\/div>\n      <\/div>\n      <img decoding=\"async\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/03\/01.jpg\" class=\"imgdstps\">\n   <\/div>\n<\/section>\n\n\n\n<div class=\"container\">\n   <div class=\"portsinglecaixageral portsingle\">\n      The redesign of Moncloa\u2019s e-commerce had the primary goal of repositioning the brand\u2019s digital experience, which previously featured a visually cluttered interface, weak hierarchical structure, and confusing navigation that compromised the user journey. As a premium brand focused on a demanding, high\u2013purchasing-power audience, it was essential to create a digital atmosphere aligned with its sensory and sophisticated proposition. The solution was to adopt a minimalist visual approach, centered on black and neutral tones, eliminating visual noise and prioritizing information clarity. The purchase flow was simplified, products were given greater prominence, and the navigation was reorganized to facilitate item and category discovery. The result is a refined experience focused on aesthetics, performance, and conversion\u2014enhancing both the brand and consumer behavior.\n   <\/div>\n   <div class=\"portsingle\">\n      <img decoding=\"async\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/06\/Style-Guide-Componentes-1.png\">\n   <\/div>\n\n\n\n<div class=\"portsingle relative containervideo\">\n      <div class=\"cobrev\">\n        <img decoding=\"async\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/06\/Foto-Holder-02-v2-copiar.png\">\n       <\/div>\n       <div class=\"videopt\">\n          <div class=\"videoptc videoini\">\n            <figure class=\"wp-block-video\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/06\/Moncloa-FInal.mp4\"><\/video><\/figure>\n         <\/div>\n      <\/div>\n      <img decoding=\"async\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/06\/02v2.jpg\">\n   <\/div>\n\n\n\n<div class=\"portsingle\">\n      <img decoding=\"async\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/06\/03v2.jpg\">\n   <\/div>\n<\/div>\n\n\n\n<div class=\"parallax-container\" data-parallax=\"scroll\" data-speed=\"0.2\" data-image-src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/03\/04.jpg\" data-natural-width=\"2500\" data-natural-height=\"1563\"><\/div>\n\n\n\n<div class=\"container\">\n   <div class=\"portsingle\">\n     <img decoding=\"async\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/06\/05v2.jpg\">\n   <\/div>\n\n\n\n<div class=\"portsingle containervideo\">\n     <div class=\"segura\">\n        <div class=\"video2 v03 borderbox\">\n           <figure class=\"wp-block-video\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/06\/Copia-de-Moncloa-Mobile.mp4\"><\/video><\/figure>\n       <\/div>\n       <div class=\"ipns\">\n         <img decoding=\"async\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/06\/06v2.jpg\">\n       <\/div>\n     <\/div>\n   <\/div>\n<\/div>\n\n\n\n<div class=\"parallax-container\" data-parallax=\"scroll\" data-speed=\"0.5\" data-image-src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/03\/07.jpg\" data-natural-width=\"2000\" data-natural-height=\"1250\"><\/div>\n\n\n\n<div class=\"container\">\n      <div class=\"portsingle portsingleultimo\">\n         <img decoding=\"async\" src=\"https:\/\/delandabarbosa.com\/wp-content\/uploads\/2023\/06\/08v2.jpg\">\n      <\/div>\n   <\/div>\n\n\n\n<style>.fixt{margin-right:-8px}.cobrev{position:absolute;z-index:2;width:100%;top:0;left:0}.videoptc{position:relative;width:100%}.videopt{position:absolute;width:calc(100% - 4px);top:0.8%;left:2px}.segura{width:100%}.video2{width:25%;float:left}.ipns{float:right;width:72%;margin-top:20px}@media screen and (max-width:700px){.video2{width:100%;max-width:411px;margin:0 auto}.ipns{width:100%;margin-top:20px}<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Moncloa UI\/UX project for the redesign of Moncloa, a premium tea brand. The challenge was to transform a visually cluttered and disorganized interface into a minimalist, elegant, and functional experience, aligned with the brand\u2019s sophisticated positioning. The redesign of Moncloa\u2019s e-commerce had the primary goal of repositioning the brand\u2019s digital experience, which previously featured a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"jetpack-portfolio-type":[4,3],"jetpack-portfolio-tag":[],"class_list":["post-27","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-ui-design","jetpack-portfolio-type-ux-design"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/jetpack-portfolio\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":1,"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/jetpack-portfolio\/27\/revisions"}],"predecessor-version":[{"id":29,"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/jetpack-portfolio\/27\/revisions\/29"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/media\/28"}],"wp:attachment":[{"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=27"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/delandabarbosa.com\/eng\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}